Wednesday, May 19, 2010

Office Cubes ... What’s in a name?

Our company is called Cube Solutions, and in case you haven’t noticed, we make office cubes. They happen to be really good office cubes, but that’s not the point. The thing is that even though our website ( is plastered with info about office cubes, we get a lot of traffic from people looking for ways to conquer the world-famous Rubik’s Cube.

“Puzzled” by this, we did a little bit of world-class investigative work into the matter and while looking for a Solution we realized that Google is convinced we are the “go-to guys” for solving the puzzle created by Mr. Rubik back in 1974.

Speaking of Rubik’s Cube, have you seen that kid who can solve it behind his back in twelve seconds with one hand while wearing a blindfold and evading a rabid muskrat? Seeing this got us wondering if there is an untapped market for muskrat proof clothing, but mostly it made us realize that there are probably other common misconceptions about cubicles out there. Sure enough there are...Here are a few things of our favorites

Word Play. We make cubicles. Or to be clearer, we make office cubicles. Believe it or not, that’s an important distinction because as it turns out, there are some places in the world where a cubicle is not a place where you sit for long periods of time each weekday reading or playing with your iPhone.

Spending 40 hours a week in a cubicle in the U.S. may be a bit tedious, but just consider that same experience in UK, where a “cubicle” is the place you go to answer the call of nature. Sure you could still spend long periods of time reading or playing with your iPhone, but it sheds a whole new light on “filling out TPS reports.” or “doing your paperwork”.

Typos & Misspellings...Here are my favorites, I do them all the time.

#1 CUBCILES. Close, but no cigar. No matter how many times I mistype it, I haven’t been able to convince my spellchecker to accept this alternate version. I’m not giving up the fight, though.

#2 CUBICALS. This one sounds right and phonetically it’s there too, but again, it’s not quite correct in the eyes of the internet or the office furniture industry (Hey this is 2010 - why can’t Google read my mind yet?). Actually, we see a lot of people using this common misspelling because it does sound right.

#3 CUBUCLES. This one looks like a mixture of cucumbers and shoe buckles, but I think it’s actually an aquatic life form found only in the Marianas Trench.

#4 QUBICLES. This one is cute, or is it qute? Maybe it’s just quaint, or is that kwaint? I’m getting lost. Actually there’s a hip, modern shelving product that goes by the name’s got a quool, trendy looque. See more here...

Etymology VS Entomology. Etymology is the study of the history of words and how their form and meaning have changed over time. It differs wildly from Entomology, which is the scientific study of insects. It really bugs me that these words are so close and yet so far apart. What’s it gonna take to get the dictionary changed around here?

Anyway, the word “cubicle” is derived from the Latin word cubiculum, meaning bed chamber. It eventually came to be used for all sorts of small chambers, small rooms or study spaces with partitions. Maybe that’s why so many people are asleep at their workstations.

What’s the Cube Solution to all of this? I’ve been trying to figure out that Rubik’s Cube thing out since I saw the movie “The pursuit of happiness’” with Will Smith a few years ago. I guess I’m not cut out for high-pressure-taxi-ride-puzzle-challenge-interviews, so if you know how to solve it, you're doing better than I am.

I could Google it, but I’m sure I’d just end up back at our website, oh well.

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